Hook & Roll with Benefit Cosmetics Roller Lash Mascara
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I can only imagine the type of pressure the Benefit team had to be under to create a mascara that would be better than the highly rated They’re Real mascara. I don’t think I’ve heard of anyone being disappointed with They’re Real and I personally repurchased it a few times. But I was also a tad bit more hesitant to jump on the new Benefit Roller Lash Mascara ($24.00) Don’t get me wrong the adorable vintage salon parlor campaign got my attention but I’ve been disappointed by a comeback product once before *coughs Stay Flawless 15-Hour Primer* so I wanted to wait a bit longer.
First let’s talk about the brush because I honestly feel that it’s the brush that’s the most important aspect mascara, followed by the formula. It took companies years to under start focusing on the details and not just the size of the brush. For years they were going bigger and bigger but we ain’t got but *snaps* that much lash hair. Roller Lash introduces a new “Hook & Roll” brush that grabs and separates. In comparison to They’re Real which does a great job at separating I like how Roller Lash grabs the lashes so you’re not likely to experience clumping no matter how many times you layer it and I tried both under and over the lashes. Since it grabs the lashes it removes excess product so it does reach a point where you just can’t build anymore (this is good… we should never see this look clumpy on anyone) and for me that was about 5 coats. The trick is to wait a tad longer between coats; less than semi dry. The brush is also long and curved so it grabs those super fine hairs in the inner corners and the ones on the outsides. I’d have to say it’s pretty damn perfect. I didn’t find it to be too long or bulky.
I was nervous about the formula. They insist that you can skip the lash curler (something I don’t make a habits) because it lifts the lashes. I have a pesky thick lash that grows downwards compared to others and after the 3rd coat it was able to lift it and it blended in with the rest. Even after a long evening out it held in place and was a little easier to remove than They’re Real so it’s definitely a winner.