Fenty Beauty by Rihanna Might be Heading to Sephora in 2017

2016-04-14

rihanna makeup line at sephora

Word from Vogue UK is that Rihanna just signed a deal for Fenty Beauty by Rihanna with the Kendo division of LVMH (Louis Vuitton Moet Hennessy) (which produces Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty brands) and plans to launch 2017. I’m almost sure the new cosmetics line will be at Sephora where the rest of the brands are housed. With the success of her MAC Viva Glam campaign and RiRi Hearts MAC Collection in 2013 she’s not new to this beauty business. However, if you are somebody that is new to the beauty business, you can list your beauty business here and begin making your own waves in the beauty game. I also expect Fenty Beauty by Rihanna will have a better roll out than we saw with MAC, at least I’m hoping so.

“Kendo is honored to work with Rihanna,” David Suliteanu, chief executive officer of Kendo, told WWD. Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.”

If you want to keep up with her career, follow Rihanna’s instagram.

image source/ instagram/ rihanna

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