It Cosmetics Naturally Pretty Demi-Matte Eyeshadow Palette Review and Swatches

2016-04-29

it cosmetics naturally pretty essentials eyeshadow palette

Neutral palettes aren’t going anywhere. It was never a trend but more of a makeup necessity. Even the most colorful souls should own at least 1 phenomenal neutral palette that they can go to without a second thought for any occasion. It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is definitely one to own.

Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids.”

 

PACKAGING

The packaging is what really caught my attention. They took a basic cardboard eyeshadow palette and turned it into something special paying attention to every small detail. The top closure is cushioned so it looks nicely puffed and feels good in the hand. With the perfect shade of pink with rose gold accents and the “naturally pretty” quote and mirror as a reminder that you’re beautiful with or without makeup. The eyeshadow pans are deeply set into the palette which helps keep fall out from transferring to other shades.

 

SHADES

Imagine – Matte neutral silk beige
Wonder – Matte nude khaki
Dream – Matte desert pink
Passion – Matte nude taupe which doesn’t show well against my skintone and on lighter skintones from other swatches I’ve seen
Intrigue – Matte warm earthy brown
Allure – Matte cool smoky gray
Transforming Hello Light™- Radiant pearl that can be worn alone or over other shades for added dimension

 

QUALITY

The quality is great. Not the best and most consistent across the board. While most of the shades had the same wear time and quality, shades such as “Passion” and “Allure” needs some improvements. It’s a strong B+ which is still pretty good.

 

THE BOTTOM LINE

This is a beautiful eyeshadow palette. I really mean that! I love that they went with demi-matte shades opposed to matte finishes. I think that you get a more radiant look that works with light better than traditional mattes. The low sheen really looks good and it’s a step out of the box.

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