It Cosmetics Superhero Eye Transforming Anti-Aging Palette

2016-08-03

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IT COSMETICS SUPER HERO EYESHADOW PALETTE (1)

 

This baby landed on my vanity last week and I finally have time to post my review. The It Cosmetics Superhero Eyeshadow Palette ($42) is a new limited edition palette that features 12 “universally flattering shades”.

Transform your eyes with this must-have, universally flattering, game-changing palette featuring 12 all-new Superhero-inspired shades. Developed with plastic surgeons, each anti-aging, ultra-luxe shadow is formulated with hydrolyzed collagen, silk, peptides and antioxidants, plus innovative Superhero Pigment Power Technology for super smooth, super skin-loving, super saturated shades that last from day to night! Experience your flawless Superhero Nudes, Superhero Neutrals and Superhero Liners, as well as your groundbreaking Superhero Eye Foundation Eyeshadow Base shades in three super wearable colors that are perfect for all skin tones!

Not sure if I should start with the shades or the quality of this eyeshadow palette. Let’s start with the quality because I think they really nailed it.

Your early to mid 20’s is the perfect time to start incorporating anti-aging products into your routine. That doesn’t mean the routine is limited to just skincare, lots of brands are stepping it up in the makeup department to feature ingredients and technology for anti-aging. Look. We can’t stop the inevitable, but we can still slow it down and age effortlessly. The Superhero eyeshadow palette is a great example; the formula is non-drying, silky, and contains collagen to make the lids more supple. Skin loses collagen and elasticity as we get wiser with age. The formula across the board is great! No shade was problematic. I do find that you need a primer with these because they are so silky and prone to creasing a little. Again, they aren’t drying or super matte so this is to be expected. I have oily eyelids so creasing is often unavoidable but I still only get a small amount with these, it’s very subtle and most don’t notice. If you do require a primer and want the most benefit from this palette pair it with an anti-aging eyeshadow primer.

Now we can get to what you’re really here for, the shades! We have 12 shades and I’ll give a breakdown of each one below. Individually I think these shades are wonderful but as a palette or collection of shades, it wouldn’t be my top pick. When I see it I think “this is great for older girls” and I really think that. In fact I know if I showed my makeup-loving grandmother she would take the palette and tell me I’m crazy. Which confirms exactly what I’m saying. Now that I think about it these shades are right up her alley. When I dig in her makeup bag she has rich warm browns, golds, nude shades, and just a pop of color when she’s feeling jazzy. It’s just not my personal flavor and that’s totally okay. It’s not like it takes away from anything because it’s still a great palette and I do find it to be universally flattering. Literally all my friends of all shades from the fairest to the deepest girls, everybody can rock a look which is more than I can say for a lot of brands and palettes that we see today. Even the shades names will give you a boost of confidence. Imagine someone asking you what she you’re wearing and they say “oh it’s just Unstoppable with Daring in the crease”. It’s like a reminder of your awesomeness.

 

Shades

Eye Foundation Eyeshadows
Confidence light tan with pink tones
Pow pale taupe 
Magical rose gold champagne 

Superhero Nudes
Limitless light taupe
Powerful baby pink
Aura light bronze

Superhero Neutrals
Unstoppable sheer yellow gold
Superstar dusty purple
Fearless copper

Superhero Liners
Bold deep royal blue
Daring cool brown
Superhero gunmetal black

 

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