The Issue That Is Finally Bringing Lime Crime to Their Knees

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Lime Crime has to be one of the most fascinating brands we’ve seen in…. in ever.  I’ve always been curious how a brand like Lime Crime was able to become successful as they are despite at least 10 years of cringeworthy bad behavior.

Before I started blogging in 2009 I was already a member of a few online forums that focused on the latest and greatest of beauty products.  Even at that time the brand was plagued with stories of questionable behavior left and right, some which were addressed during the owner’s interview with Patrice of  But well before then I had already read and seen enough proof to come to the conclusion that this would not be a brand that would be supported on my blog.  Although I never explained on the blog what those reasons were I’ve been very vocal online on social media about those issues and made it clear where I stood on the issue.  In fact, many other beauty bloggers I know don’t blog nor support Lime Crime either.  It’s pretty much always been that way.  Some are even afraid to blog about the brand because they don’t want to deal with the backlash from their readers because they’ve seen it happen time and time again.  One thing about blog readers, they will let you know exactly how they feel about a brand.

One could say “oh people are hating on a small company” but that would be inaccurate.  We’ve seen and supported lots of small brands (some which are now large brands and remember no company is perfect) but none have a long history of back to back issues like Lime Crime.  From threatening to sue a 13 year old blogger over how she credited images (the irony because even as of a few days ago the owner of Lime Crime is using images that belong to her without crediting the artist), posting photos dressed as Hitler, countless stories about repackaging products and inflating the price, starting a campaign to have people email Christine of Temptalia directly to let them know how good her products are, threatening to sue Proudchapina for posting a video addressing the discrepancy in the weight of the products advertised, cultural appropriation with the brand’s China Doll palette (shoutout to Mai of for trying to work with Lim Crime to let them know this wasn’t cool), reports of hair and debris being found on lipstick, stories of stalking and hacking competitors, not paying employees and contractors, referring to customers as stupid, a**holes, and dumb (something we’ve seen some months ago when they weren’t being rude or mean to her), and now we have the poor handling of customer’s personal information.

Company’s and websites get hacked, we live in the age of the internet.  But the company is being slammed for ignoring customers when it was brought to their attention (something they’ve always done) which allowed the issue to go on for longer than it should and has lead to lives being turned upside down. We not talking just fraudulent credit card charges but stolen identities and credit cards being opened to the point where people half to put their education on hold and risking not being able to pay their household bills.

I honestly thought since they shifted focus to marketing with popular Instagram’ers that tend stray away from saying anything bad about brands that the company would bounce back and for a while it worked.  But after seeing how poorly they handled the hacking and poor communication with customers even some of the most popular Instagram’ers are speaking out about no longer supporting the brand because of this particular issue.  *sips tea* So I guess everything was okay and this was the straw that broke the camels back.  They’re being thanked for being brave and taking a step forward which blows my mind because it shows that there’s a larger disconnect between content creators on different scales where some are expected not to shake the table even if they’re being honest.  It could also be that content creators no long vet companies they decide to work with, or that they’ve turned the blind eye to bad behavior for the sake of $20 lipstick.  I’m not saying people should go hard on the brand and protest but simply that if you have a platform and you’ve made it your career to guide women to wonderful brands don’t simply look the other way and lose your voice for a gram of glitter.

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