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After 5 years MAC is finally catching up to Maybelline with the release of their new Soft Serve Eyeshadows ($22/ 4.25 g/ .14 US oz). The formula is very reminiscent to the 2011 release of Maybelline Dream Bouncy Blush. While the technology isn’t totally new but it’s nice to see MAC coming around having a little fun with texture. I’m being modest when I say this because MAC Cosmetics is always having fun with texture.
Try overindulging on servings of Soft Serve Shadow, featuring a distinctive creamy yet bouncy texture that sets to a powdery finish. In 12 delicious shades of frost and satin textures, from soft pearly neutrals to cotton candy blue and bonbon pink. Each layers smoothly onto the lid with buildable colour that’s long-wearing, non-creasing and simply scrumptious.
Imagine a bouncy foam that’s firm and leaves a wash of color with an airbrushed finish. That’s what you’ll get with MAC Soft Serve Eyeshadows. The best comparison I can think of is Colour Pop eyeshadows but not as creamy or as pigmented, yet still along the same lines. When it comes to applying this formula try it with fingers first, if that’s not your thing go for a dense fluffy eyeshadow brush and use light layers to pack it on.
I have oily eyelids so I always use a primer but worn alone I did find that these held up well to creasing and were long-lasting but I actually prefer wearing them layered over traditional powder eyeshadows. It’s so versatile! You can layer them to change the finish and even the color. Talk about fancy. My camera and gray clouds didn’t do these shadows any justice. They’re beautiful in person. I can even use Cushy Life as a poppin’ cheek highlighter.
Big Bad Blue pastel icy blue with a satin finish
Girls, Girls! pastel purple-pink with a satin finish
Best Make Up light gold with a crystal shimmer finish
Plead Gilty bright yellow gold with a crystal shimmer finish
Cushy Life light warm golden beige with a pearl finish
So So Saucy midtone peach with a satin finish