Melanie Martinez Releases the Visuals for Her New Cry Baby Perfume Milk



If you watched American Horror Story Freak Show then I’m sure you’re familiar with Melanie Martinez’s music. Her song, “Carousel” was one of the featured songs many of the intro videos we saw. She was also a contestant on The Voice but she clearly walks to the beat of her own drum which is refreshing to see from artists these days. Keeping with the same tone, feel, and nostalgic tenderness of her “Cry Baby” album we have an accompanying perfume milk, Cry Baby Perfume Milk. No it’s not edible and it is the first of its kind. We’ve had black perfume from Lady Gaga but this is the first milk colored fragrance. Can’t wait to have this on my vanity! The notes are pretty interesting, I can’t tell if I’ll love it or hate it but either way I’m interested and can’t wait to get it.

Sweet and nostalgic, “Cry Baby Perfume Milk” captures the spirit of the girl who is playfully innocent, but conceals an irreverent edge. The first impression is a complicity of dark fruity notes, while strawberry milk and a lipstick accord are layered to contrast the dark fruits. The heart of, “Cry Baby Perfume Milk” invites you to experience innocent darkness while Melanie’s childhood memories are evoked through a soft, nostalgic baby lotion accord. Feminine yet mischievous and unapologetic, the base of the fragrance is wrapped in a sweet layer of burnt caramel complimented by a blend of sinister woods.


I can only imagine what her creative process was like to finish an album, create a fragrance, followed by an international tour.

Once I was done making my album Cry Baby, I knew I wanted to make a vintage inspired baby bottle perfume. I knew I wanted it to be a milky white and smell sweet and nostalgic. Working with Catherine Selig and Powershovel was a dream. I’m very excited for people to not only smell it but also have another piece of the Cry Baby album.

Side note, Powershovel does amazing work! They’re behind the bottle design of Clique by Chef Roble’s and Le Labo’s fragrance bottles.


TOP // dark fruits, strawberry, milk

MID // powder

BASE // caramel, woody



You can pre-order Cry Baby exclusively from and due to ship December 1, 2016

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